In the wake of COVID-19 in 2020, Francisca Damian and Gottfried Eich, implemented a COVID-19 resilience project for women entrepreneurs. The project “She is a hero” provided entrepreneurship training and seed funding of up to 500,000 TZS to groups of 15-20 women. Francisca, through her organization (Ladies Joint Forum), brought together trainers skilled in soap making, digital marketing, COVID-19 safety precautions, and financial management. 

“We are planning to conduct more sessions on digital marketing and hopefully provide women entrepreneurs with access to smartphones so that they can operate online during the pandemic.”

Francisca Damian